Goal
Building a scalable B2C and B2B lead structure to position an innovative premium oscillation lounger in the luxury and health segment.
+140 % More leads / month
All case studies
Health · Premium Lead-Gen
Lead generation in the premium health market
Scalable B2C and B2B leads for an innovative premium oscillation lounger – with over 3.3m impressions and +140 % more enquiries per month.
At a glance
The project in numbers.
Impressions:
3,3 Mio.
Video interaction rate
67 %
100
Funnel automation
Every enquiry flows into the CRM automatically and without manual effort.
Leads / month
How Dometrics delivered.
- Step 01
High-quality video campaigns for emotional product staging
- Step 02
Omnichannel strategy across search engines and social media
- Step 03
Interactive funnel system with integrated product configurator
- Step 04
Fully automated CRM integration for efficient sales processes
Starting point
Scalable leads in the premium health segment
One product for wellness, chalets and therapy.
lounge8 positions itself in the absolute premium segment with an innovative oscillation lounger for the wellness sector, exclusive chalets and therapeutic facilities. The task was to make the product more visible digitally and open up new audiences in the upscale luxury and health market.
What was needed was a reliable and, above all, scalable lead structure that continuously generates both B2C and B2B enquiries.
Brand staging
From technical product to experience
Emotional video content instead of a spec sheet.
To present the product as more than a technical object, a strategy focused on high-quality video content was implemented. Campaigns on social media and search engines reach exactly where the demanding audiences spend their time.
This omnichannel approach reaches people who are already actively searching for therapeutic or relaxing solutions and, through emotional staging, simultaneously creates new demand in the premium segment. Ongoing optimisation of scripts and creatives keeps relevance high.
Customer Journey
Interactive configuration, automated handover
From click to enquiry without friction.
The decisive lever lies in how users are guided on the website. After clicking an ad, prospects land in a system that convinces through storytelling and practical application examples in video form, rather than overwhelming them with long blocks of text.
The barrier to making contact was lowered significantly: users configure the product in a few clicks and enquire directly. In the background, an automated interface transfers every enquiry into the sales team's CRM immediately.
Result
Lead increase of 140 percent
Emotional content meets a technical funnel.
Continuous testing of audiences and funnel systems increased the efficiency of the entire campaign set. In total, over 3.3 million impressions were generated, with the emotional video ads delivering an interaction rate of 67 percent.
With costs in the double-digit range per qualified enquiry, the system operates profitably. The result is a monthly lead increase of 140 percent. In the premium market, it pays off when emotional impact and cleanly built funnels come together.
67 % Interaction rate of the video ads
About the company
About lounge8
Innovative oscillation loungers for the deepest relaxation.
lounge8 combines exclusive design with well-founded therapeutic insights and offers innovative oscillation loungers for the premium market. The products are designed to promote deep relaxation and to calm the nervous system lastingly.
Whether in exclusive spas, private chalets or therapeutic settings: lounge8 creates oases of calm. With the highest standards for material quality and craftsmanship, the brand stands for a wellness experience that brings body and mind into balance.
Behind lounge8 is Roland Bachstein, founder and managing director from Vorarlberg. The idea for the oscillation lounger emerged in 2009 on long train journeys – from the rhythmic rocking that put him into deep relaxation every time.
In conversation
More references
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