Goal
Modernizing the online store to build trust and establishing a profitable marketing strategy for fresh food. The goal was sustainable, scalable revenue growth in Austria and Germany.
ROAS 22 Return on Ad Spend (Google)
All case studies
eCommerce · Food & Freshness
Scaling a Tyrolean eCommerce brand
Modernizing the online store and building a profitable marketing strategy for fresh food, with a Return on Ad Spend of 22 on Google.
At a glance
The project in numbers.
Online revenue:
+53 %
Checkouts / month
450+
100
Tracking coverage
Complete Tracking as the data foundation for every campaign decision.
Ø ROAS Google / month
How Dometrics delivered.
- Step 01
Modernizing the online store with a focus on chilled express shipping
- Step 02
Automated email flows to increase repeat purchases
- Step 03
High-reach Meta Ads for targeted demand generation
- Step 04
Search-based Google campaigns with a Return on Ad Spend of 22
Starting point
Trust as a prerequisite for buying online
Freshness only convinces when delivery feels safe.
With fresh food such as seafood, trust is the decisive factor. The challenge was to convince potential buyers of the quality and the safe, chilled express delivery from the Tyrolean Alps.
The plan was a fundamental overhaul of the existing store and the build-out of a focused new-customer strategy. Barriers to buying would fall, and both new customers and repeat purchases would grow steadily.
UX & UI
Intuitive guidance, frictionless checkout
Every piece of information where the buying decision happens.
In the first step, the online store was fundamentally modernized. A clear store structure guides users through the assortment and immediately conveys everything essential about origin, freshness and the delivery process.
Product presentations and category pages were designed so that customers know exactly what to expect. The checkout was heavily simplified to eliminate hurdles at the final step and noticeably increase the Conversion Rate.
Automation
Targeted processes for recurring orders
Customer Lifetime Value as the lever.
To maximize Customer Lifetime Value, automations were integrated into the store. Abandoned carts are reactivated through automated reminders, and targeted follow-up emails after purchase re-engage customers.
These measures strengthen customer retention and raise the average cart value. The result is continuous subscriber growth and automated monthly revenue in the five-figure range, purely through structured flows.
Result
Demand generation meets search intent
A ROAS of 22 with fresh food.
New-customer acquisition is built on clear positioning around quality and freshness. Meta campaigns actively create interest by foregrounding seasonal highlights and sustainable production. In parallel, Google campaigns capture users who are already searching specifically for salmon or shrimp.
This interplay generates more than 450 checkouts per month. With an exceptionally strong Return on Ad Spend of 22 on Google, the case proves how far a fresh online store can go when store optimization and Performance Marketing pay into each other precisely.
+53 % Online revenue, 450+ checkouts / month
About the company
About Alpenaquafarm Tirol
Sustainable aquaculture of fresh premium seafood.
The company offers high-quality, sustainably farmed shrimp directly from the Tyrolean Alps. The focus is on uncompromising freshness, the highest quality and regional production.
A well-thought-out logistics system ensures that the premium products arrive perfectly chilled and by the fastest possible route at the customer's door. This is how Alpenaquafarm combines ecological responsibility with a distinctive culinary experience.
More references
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